Explore the art of Genevieve Santos, and what do you see? You may see a swelling of cuteness, the chubby cheeks of childhood limned fondly and funnily by her watercolors, her go-to medium.
Up until now, this Branding Basics guide has been focused on creating your online brand. But what about when you are interacting with people in real life? You want to let the world know that there is a person behind that shiny brand – so here are some tips to make a good impression.
In the last two installments, I’ve been making the case for why having a brand as an artist is important. Now that you’re on board comes the more difficult part – how does one create a brand anyway? I’m not talking about the name – usually your name, or whatever moniker you choose – but […]
Josh Marcotte creator of Lost San Jose, a popular photojournalistic blog which documents his wandering spirit and explores his profound connection with the city his family has called home for four generations. Part urban explorer, part night photographer, as well as writer and historian, he seamlessly blends his poetic view into his art form, creating profound images that cause even a local to pause and think: “Where is this?”
Even the most commercially successful artists with occasional impressive sales figures will still have irregular income. As a solo businessperson, it’s up to you to design and structure your business in a way that will support you. Many artists turn to taking on art students for this reason.
So what does branding have to do with being an artist? Everything, as it turns out. Branding is your way to stand out from the crowd and to share your unique vision with the world.
There are a lot of great books out there for artists. Here are some that we have found useful. Do you have a favorite art book that is not on this list? Let us know about it in the comments. Art Business Books I’d Rather Be in the Studio!: The Artist’s No-Excuse Guide to Self-Promotion The […]