We are happy to announce two new sections on the My Art Resources website. We have just launched our Alternative Spaces section and a bookshelf page. We hope you enjoy them.
Do you need to rebrand or maybe refresh your brand? Have you been following this series, but thinking it only applies to someone just starting out? Or you’ve been running your business/making art for a long time and think you’ve done it all wrong? Changing direction? Don’t panic! It’s all doing to be okay. It may be time to shake things up a bit.
Most cities have some kind of open studio event for artists. In my city (San Jose) we have Silicon Valley Open Studios (SVOS) which is always the first 3 weekends of May. SVOS has been around for 31 years and covers about 39 different cities. The deadline to apply is December 31st. check out their website for more info and an application to participate.
Want to learn more about building a successful art career, but don’t have the time? If you’re anything like me, you’d rather be making art than studying up on the business of art. Now, with podcasts, we can do both at the same time. These 10 essential podcasts will teach you how internationally recognized artists are managing their marketing, sales, and relationships with galleries.
Up until now, this Branding Basics guide has been focused on creating your online brand. But what about when you are interacting with people in real life? You want to let the world know that there is a person behind that shiny brand – so here are some tips to make a good impression.
In brief: make a checklist, get ready now, and be present and available during the Holiday Season, which is already upon us. So… on your mark, get set, go!
Now that you have a brand, how do you go about creating brand recognition? Simple – consistency is key. This sounds obvious, but you may be surprised how often artists fail at it. I can’t count the number of times I’ve been handed business cards that have the artist’s name, an unrelated website address and a random email address. It’s very confusing and confusion does not make you memorable. So, here are three simple steps to input consistency into your brand:
How do you present your work? How have you changed your art presentation through the years? If you appreciate or collect artwork, how does the presentation of the piece affect you?
In the last two installments, I’ve been making the case for why having a brand as an artist is important. Now that you’re on board comes the more difficult part – how does one create a brand anyway? I’m not talking about the name – usually your name, or whatever moniker you choose – but […]
It is our goal to continually add new sections and content to the site. We want to make sure that we provide as many resources and information for artists as possible. With that being said we are thrilled to share that we have recently added two new sections.