10 Essential Podcasts for Artists

10 Essential Podcasts for Artists

Want to learn more about building a successful art career, but don’t have the time? If you’re anything like me, you’d rather be making art than studying up on the business of art. Now, with podcasts, we can do both at the same time. These 10 essential podcasts will teach you how internationally recognized artists are managing their marketing, sales, and relationships with galleries.

Branding Versus Marketing

Branding Versus Marketing

Say what? There’s a difference between branding and marketing? Yes, indeed.
To put is simply, marketing is straight up saying, “Look here, I have this product, and you should buy it from me for X, Y, or Z reason.” It’s a pitch, and there are many ways to approach how to do it.*
Branding, on the other hand, is an invitation for people to come along for the ride

10 Tips to Crowdfunding your Art-based Product

10 Tips to Crowdfunding your Art-based Product

In April 2015 I successfully funded my art book project at 111% and raised $8,875.00. My aim in writing this article is to help every one of you learn from my experiences. Even though I have many warnings in my advice, I want to encourage those of you who might have some project to raise money for — to just go ahead and try it.