Artists work in all different kinds of ways – some messy, others pristine, but all with their own “method to their madness,” as the saying goes. There is a general consensus that one’s surroundings have an effect on one’s psyche, and therefore on one’s work.
Cultivate Positivity Ever had a fantastic day ruined by one small mishap – stepped in a puddle, got cut off by another driver – that is the first thing you relate about your day when you get home? Adults these days tend to internalize and obsess over the negative. This was not always so. Humans […]
Think about what you can simplify in your life. What can you take out? What can you say no to? It helps to know what your goals are because then you can check each upcoming opportunity, and only say yes to the ones that will get you closer to them.
Self-Care is important. Take breaks, do something rejuvenating. Whatever it is that re-energizes you so you can be more creative, productive and focused.
Now that you have a brand, how do you go about creating brand recognition? Simple – consistency is key. This sounds obvious, but you may be surprised how often artists fail at it. I can’t count the number of times I’ve been handed business cards that have the artist’s name, an unrelated website address and a random email address. It’s very confusing and confusion does not make you memorable. So, here are three simple steps to input consistency into your brand:
In the last two installments, I’ve been making the case for why having a brand as an artist is important. Now that you’re on board comes the more difficult part – how does one create a brand anyway? I’m not talking about the name – usually your name, or whatever moniker you choose – but […]
Say what? There’s a difference between branding and marketing? Yes, indeed.
To put is simply, marketing is straight up saying, “Look here, I have this product, and you should buy it from me for X, Y, or Z reason.” It’s a pitch, and there are many ways to approach how to do it.*
Branding, on the other hand, is an invitation for people to come along for the ride
So what does branding have to do with being an artist? Everything, as it turns out. Branding is your way to stand out from the crowd and to share your unique vision with the world.