Self-Care for Artists: Part 4 – Create Space – by Christine Rasmussen

Self-Care for Artists: Part 4 – Create Space – by Christine Rasmussen

Artists work in all different kinds of ways – some messy, others pristine, but all with their own “method to their madness,” as the saying goes. There is a general consensus that one’s surroundings have an effect on one’s psyche, and therefore on one’s work.

Self-Care for Artists: Part 3 – Cultivate Positivity – by Christine Rasmussen

Self-Care for Artists: Part 3 – Cultivate Positivity – by Christine Rasmussen

Cultivate Positivity Ever had a fantastic day ruined by one small mishap – stepped in a puddle, got cut off by another driver – that is the first thing you relate about your day when you get home? Adults these days tend to internalize and obsess over the negative. This was not always so. Humans […]

Three Ways to Create Brand Recognition

Three Ways to Create Brand Recognition

Now that you have a brand, how do you go about creating brand recognition? Simple – consistency is key. This sounds obvious, but you may be surprised how often artists fail at it. I can’t count the number of times I’ve been handed business cards that have the artist’s name, an unrelated website address and a random email address. It’s very confusing and confusion does not make you memorable. So, here are three simple steps to input consistency into your brand:

Branding Versus Marketing

Branding Versus Marketing

Say what? There’s a difference between branding and marketing? Yes, indeed.
To put is simply, marketing is straight up saying, “Look here, I have this product, and you should buy it from me for X, Y, or Z reason.” It’s a pitch, and there are many ways to approach how to do it.*
Branding, on the other hand, is an invitation for people to come along for the ride