In brief: make a checklist, get ready now, and be present and available during the Holiday Season, which is already upon us. So… on your mark, get set, go!
Now that you have a brand, how do you go about creating brand recognition? Simple – consistency is key. This sounds obvious, but you may be surprised how often artists fail at it. I can’t count the number of times I’ve been handed business cards that have the artist’s name, an unrelated website address and a random email address. It’s very confusing and confusion does not make you memorable. So, here are three simple steps to input consistency into your brand:
How do you present your work? How have you changed your art presentation through the years? If you appreciate or collect artwork, how does the presentation of the piece affect you?
In the last two installments, I’ve been making the case for why having a brand as an artist is important. Now that you’re on board comes the more difficult part – how does one create a brand anyway? I’m not talking about the name – usually your name, or whatever moniker you choose – but […]
To be honest, I never thought much about chalk art…until I was invited to do a piece for the Taste of Orleans festival at California’s Great America in July. I was surprised by how much fun I had trying this temporary, yet satisfying, art form for the first time.
Say what? There’s a difference between branding and marketing? Yes, indeed.
To put is simply, marketing is straight up saying, “Look here, I have this product, and you should buy it from me for X, Y, or Z reason.” It’s a pitch, and there are many ways to approach how to do it.*
Branding, on the other hand, is an invitation for people to come along for the ride
Even the most commercially successful artists with occasional impressive sales figures will still have irregular income. As a solo businessperson, it’s up to you to design and structure your business in a way that will support you. Many artists turn to taking on art students for this reason.
So what does branding have to do with being an artist? Everything, as it turns out. Branding is your way to stand out from the crowd and to share your unique vision with the world.
In April 2015 I successfully funded my art book project at 111% and raised $8,875.00. My aim in writing this article is to help every one of you learn from my experiences. Even though I have many warnings in my advice, I want to encourage those of you who might have some project to raise money for — to just go ahead and try it.