Do you need to rebrand or maybe refresh your brand? Have you been following this series, but thinking it only applies to someone just starting out? Or you’ve been running your business/making art for a long time and think you’ve done it all wrong? Changing direction? Don’t panic! It’s all doing to be okay. It may be time to shake things up a bit.
Up until now, this Branding Basics guide has been focused on creating your online brand. But what about when you are interacting with people in real life? You want to let the world know that there is a person behind that shiny brand – so here are some tips to make a good impression.
Now that you have a brand, how do you go about creating brand recognition? Simple – consistency is key. This sounds obvious, but you may be surprised how often artists fail at it. I can’t count the number of times I’ve been handed business cards that have the artist’s name, an unrelated website address and a random email address. It’s very confusing and confusion does not make you memorable. So, here are three simple steps to input consistency into your brand:
In the last two installments, I’ve been making the case for why having a brand as an artist is important. Now that you’re on board comes the more difficult part – how does one create a brand anyway? I’m not talking about the name – usually your name, or whatever moniker you choose – but […]
Say what? There’s a difference between branding and marketing? Yes, indeed.
To put is simply, marketing is straight up saying, “Look here, I have this product, and you should buy it from me for X, Y, or Z reason.” It’s a pitch, and there are many ways to approach how to do it.*
Branding, on the other hand, is an invitation for people to come along for the ride
So what does branding have to do with being an artist? Everything, as it turns out. Branding is your way to stand out from the crowd and to share your unique vision with the world.