Rebranding or Refreshing Your Brand

Rebranding or Refreshing Your Brand

Do you need to rebrand or maybe refresh your brand? Have you been following this series, but thinking it only applies to someone just starting out? Or you’ve been running your business/making art for a long time and think you’ve done it all wrong? Changing direction? Don’t panic! It’s all doing to be okay. It may be time to shake things up a bit.

Three Ways to Create Brand Recognition

Three Ways to Create Brand Recognition

Now that you have a brand, how do you go about creating brand recognition? Simple – consistency is key. This sounds obvious, but you may be surprised how often artists fail at it. I can’t count the number of times I’ve been handed business cards that have the artist’s name, an unrelated website address and a random email address. It’s very confusing and confusion does not make you memorable. So, here are three simple steps to input consistency into your brand:

Branding Versus Marketing

Branding Versus Marketing

Say what? There’s a difference between branding and marketing? Yes, indeed.
To put is simply, marketing is straight up saying, “Look here, I have this product, and you should buy it from me for X, Y, or Z reason.” It’s a pitch, and there are many ways to approach how to do it.*
Branding, on the other hand, is an invitation for people to come along for the ride