Branding Versus Marketing

Branding Versus Marketing

Say what? There’s a difference between branding and marketing? Yes, indeed.
To put is simply, marketing is straight up saying, “Look here, I have this product, and you should buy it from me for X, Y, or Z reason.” It’s a pitch, and there are many ways to approach how to do it.*
Branding, on the other hand, is an invitation for people to come along for the ride

Featured Artist Interview – Lorraine Lawson

Featured Artist Interview – Lorraine Lawson

Lorraine Lawson creates abstract paintings that are full of texture, life and movement. An accomplished artist with almost 25 years of experience she currently has the honor of having a solo exhibition at the Triton Museum of Art in Santa Clara.

Content – From the Archives – Tessie Barrera­-Scharaga

Content – From the Archives – Tessie Barrera­-Scharaga

Tessie Barrera­Scharaga is an artist who makes connections: connections between language and culture, art and communities, the past and the present, and, most importantly, between people. Walking into her studio space, curious viewers quickly realize that this is one artist who is not limited to the canvas. Her work tables hold glass plates, ink, clay, brushes, and an assortment of paper, while books line the shelves and carefully­ placed pieces hang from the walls.

New Artist Directory Section

New Artist Directory Section

We are happy to announce the launch of the artist directory section on the My Art Resources website. The artist directory is designed to connect patrons, professionals and businesses directly with artists for potential commissions, exhibition, sales, special events, and more. The artist directory lists artists living and or working in Santa Clara County and […]