Rebranding or Refreshing Your Brand

Rebranding or Refreshing Your Brand

Do you need to rebrand or maybe refresh your brand? Have you been following this series, but thinking it only applies to someone just starting out? Or you’ve been running your business/making art for a long time and think you’ve done it all wrong? Changing direction? Don’t panic! It’s all doing to be okay. It may be time to shake things up a bit.

Tips and Benefits of Participating in Open Studios

Tips and Benefits of Participating in Open Studios

Most cities have some kind of open studio event for artists. In my city (San Jose) we have Silicon Valley Open Studios (SVOS) which is always the first 3 weekends of May. SVOS has been around for 31 years and covers about 39 different cities. The deadline to apply is December 31st. check out their website for more info and an application to participate.

10 Essential Podcasts for Artists

10 Essential Podcasts for Artists

Want to learn more about building a successful art career, but don’t have the time? If you’re anything like me, you’d rather be making art than studying up on the business of art. Now, with podcasts, we can do both at the same time. These 10 essential podcasts will teach you how internationally recognized artists are managing their marketing, sales, and relationships with galleries.

Three Ways to Create Brand Recognition

Three Ways to Create Brand Recognition

Now that you have a brand, how do you go about creating brand recognition? Simple – consistency is key. This sounds obvious, but you may be surprised how often artists fail at it. I can’t count the number of times I’ve been handed business cards that have the artist’s name, an unrelated website address and a random email address. It’s very confusing and confusion does not make you memorable. So, here are three simple steps to input consistency into your brand: